Longworth's Bold Leap into Modern Marketing
Longworth, a distinguished women-led marketing agency, embarked on a transformative journey to redefine its presence in the competitive landscape.
Under the leadership of Nancy Albrecht, Longworth sought to not only expand its reach but also to revitalize its brand with a fresh, modern identity. With goals to enhance visual appeal and functionality, the agency aimed to attract more local businesses through a redesigned website that reflects their innovative approach to both traditional and programmatic marketing.
“Hidden Blueprint transformed our agency with a modern rebrand and an impactful website. The increase in inquiries from local businesses has been incredible, and we’re thrilled with the new look and feel of our brand.”
- Nancy Albrecht, Founder of Longworth
The Challenge
Navigating Longworth's Brand Evolution
As Longworth positioned itself for expansion, several key challenges emerged that needed addressing to ensure the success of its rebranding efforts:
- The necessity for a complete overhaul of the brand identity to resonate with a contemporary audience.
- The development of a website that strikes a perfect balance between simplicity and impactful user engagement.
The Solution
Elevating Longworth with a Sophisticated Brand and Web Presence
To meet Longworth’s ambitious goals, our approach centered around creating a cohesive and forward-thinking brand identity and digital experience:
Brand Identity
We crafted a modern brand identity that included a new logo, color scheme, and typography, paired with comprehensive brand guidelines to ensure consistency across all channels.
Website Redesign
Developed a sleek, minimalist website that made a strong impact while remaining user-friendly, fully embodying Longworth’s new brand ethos.
Responsive Design
Guaranteed that the website's new design performed flawlessly on mobile devices, crucial for engaging today's on-the-go audiences.
The Journey
The Results
Longworth's Brand Refresh and Digital Overhaul
The rebranding and website overhaul delivered remarkable results for Longworth:
- Notably increased inquiries from local businesses, reflecting the website's enhanced appeal and functionality.
- Achieved a significant boost in brand recognition and engagement, affirming the success of the modern aesthetic and strategic online presence.
